A framework to get better results from AI in PR & comms
Posted by Emma Ewing on 18th June 2026
Lay The Groundwork, Build The Campaign and Run a Governance Check. Five Claude prompts to take you from blank canvas to a full campaign pack.
Articles
Useful career tips and suggestions for building your skills in the industry.
Book Now: AI Training Courses for PR Professionals, July 2026
Posted by Emma Ewing on 8th June 2026
This July, we're running two live online AI training sessions designed specifically for PR and comms teams. Both are practical, PR-focused and jargon-free. One is for account managers and directors, the other for account execs.
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Getting Past the Ghosts
Posted by Emma Ewing on 5th June 2026
If you find that you spend too much time trying to persuade people to make a decision, send you something, or sign off on approval then welcome to the club. There’s a lot of members.
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Transform Your Time Management with AI
Posted by Emma Ewing on 1st June 2026
The ability to simultaneously juggle competing priorities can be one of the biggest challenges of the job, whether you’re agency-side or in-house. AI can be primed to help.
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New AI Training Courses for PR Professionals
Posted by Emma Ewing on 26th February 2026
Our AI courses are delivered by a genuine AI expert currently working as a PR and comms professional running campaigns in an agency setting. This isn't learning AI from a technologist, it's learning AI from someone who understands the realities of PR work. That makes all the difference.
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Brilliant People Management
Posted by Emma Ewing on 9th January 2026
This live, online management training course is perfect for anyone who has ever found themselves thinking: "It's just quicker if I do it myself!" It's one of the most common traps for PR and marketing people with team management responsibilities. The thing is, managing people is HARD! It's a completely different skillset from being great at PR or marketing - and one that needs proper development to get right.
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Fly the Jet
Posted by Emma Ewing on 16th December 2025
I posted a version of this video back in March 2020 at the start of the pandemic when the world felt out of control. It seemed to resonate.
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The problem with people-pleasers
Posted by Emma Ewing on 22nd November 2025
We are conditioned to keep other people happy almost from birth. The trouble is, if “niceness” becomes your top priority, you can find yourself taking responsibility for everyone else’s feelings except your own. In other words, you become a “people-pleaser”. And the PR and comms industry has more than its fair share of them!
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Stress Management for PR Professionals
Posted by Emma Ewing on 12th September 2025
Emma Ewing, Tammy Barter and Nina Stephenson-Camps join forces to give you 9 tips for managing the unique stresses of working in the PR and comms industry.
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Imposter Syndrome: Even Stephen King Felt Like a Fraud
Posted by Emma Ewing on 19th August 2025
Tom Hanks, Lady Gaga, Serena Williams, Kylie Minogue, David Attenborough and James Clear have all openly talked about having feelings of imposter syndrome.
Imagine what the world would have missed out on if all of these people had allowed themselves to be consumed by self-doubt!
