Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Big Fish Balance

Mental health and wellness for communications professionals

  • Beating Burnout
  • mindfulness
  • Work-Life Balance
  • Mental Health in the Workplace

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Ten Questions to Future-Proof Your Career

Happy New Year! Who's made New Year's resolutions? And stuck to them so far? I confess - I really enjoy being inspired by other people's new starts, but it's not for me! I rebel against the pressure to make sweeping changes in what's typically a grim, dark and anti-climactic month.

Ten Questions to Future-Proof Your Career

one thing I'd suggest you should all be working on is a career planI wait until the Spring for that, when I have half a chance of seeing the sun, the birds are singing and there is new growth all around.

But I DO face up to January by planning for the rest of the year. That's different. And regardless of your level of experience or authority, one thing I'd suggest you should all be working on is a career plan. You can use the ten questions below to start this process off painlessly. Career planning is particularly important for those people in a communications or marketing role because you may not have a readymade career route ahead. In fact, it can sometimes feel like you're playing a gigantic game of Snakes and Ladders.

Create Your Own Roadmap

I'm not asking you to start with where you want to be in five years' time, or to articulate your strengths and weaknesses. They are quite rightly outdated when asked as interview questions and have limited value in this context too.

I've adapted these ten questions from Target Setting and Goal Achievement by Richard Hale and Peter Whitlam. If you're interested in further reading on this topic, it's worth looking at this and other books they have published between them.

  1. What do I consider to be the most important aspects of my job?
  2. What help do I need to ensure that I succeed in the future?
  3. In what ways do I see my role changing?
  4. What are the external influences on my performance?
  5. What areas am I particularly interested in?
  6. Which technical aspects of my job are important?
  7. What skills do I need to help me develop further?
  8. What knowledge do I need to acquire?
  9. What contribution am I particularly qualified to make?
  10. What are my short-term, medium and long-term priorities?

My favourite is number nine and I've seen people unlock some really useful insights when they sit down and take the time to think through the implications of their answer to that one.

A Two-Way Street

You'll note I haven't mentioned input from your line manager so far. Clearly a manager has a big role to play when it comes to formal objective-setting and review meetings, but the you as an individual can - and should - take the lead when it comes to your personal development.

Answering these questions comprehensively will help articulate to your line manager that you are invested - not only in your personal progression - but in what you can bring to your team and your organisation. It will also provide an opportunity to ask for any training and support you need to help you reach your goals.

I guarantee it will lead to more constructive conversations, and to a better partnership between you and your manager in the longer term.

Are You Climbing the Right Ladder?

While we're on the subject of formal appraisals, it's not uncommon to approach these with promotion in mind.

If you think you're in line for one, go back to those ten questions again and work out whether it will actually give you what you want. A pay rise and a new job title are always nice, of course, but will they change the way you feel about your career for the better?

I've lost count of the times I've seen people single-mindedly climbing the career ladder, only to reach the top and find that it's leaning against the wrong wall.

Visualise your ladder: where will it take you and do you still want to go there?

Next Steps

I really hope this is useful, and I'd love to hear what you think. What do you do to take ownership of your career? Which questions will be the most useful ones to ask yourself? And what additional questions would you add?

Training Courses for PR and Comms Agencies

show all

All of our training courses for agency professionals

talented with clients

Be credible, effective and prevent problems

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed

bigfish balance

Wellness Programmes for PR and Comms Professionals
Advanced Presentation Training
with Clients

Become a captivating and effective presenter

More

Awareness of First Aid for Mental Health
Big Fish Balance

FAA Level 1 Award, Regulated Qualifications Framework

More

Beating Burnout
Big Fish Balance

Stop stress from dragging you down

More

Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

More

Bespoke Leadership Coaching
in the Office

By application only

More

Bite-Sized Leadership Coaching
in the Office

Rapid coaching conversations

More

Client Management
Talented with Clients

Improve and develop your working relationships with each client

More

Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

More

Creating Work-Life Balance
Big Fish Balance

Don't choose between your career and your life: have both

More

Crisis Communications
with Clients

Where do you start when it all goes wrong?

More

Grammar Crammer
in the Office

Grammatical errors and how to avoid them

More

Getting Buy-In
with Clients

Influencing and Persuading

More

Internal Communications Training
in the Office

On demand courses for internal comms professionals

More

Improving Personal Communication Skills
in the Office

Make good working relationships great

More

Kickstart Your PR!
with the Media

Introduction to PR

More

Mastering the Art Of Writing
Talented with the Media

How to write almost anything

More

Mental Health in the Workplace
Big Fish Balance

Cultivate good mental health

More

Mental Health for Managers
Big Fish Balance

Create greater mental wellbeing in your team

More

Mindfulness in the Workplace
Big Fish Balance

Keeping your focus in times of chaos

More

Management and Leadership Training
in the Office

Get the best out of your team

More

Practical Creativity for PR
in the Office

Power up your brainstorms and boost your creativity

More

Practical coaching skills for managers
in the Office

Increase your team's engagement and productivity

More

Professional Impact and Presence
with Clients

Stop being overlooked

More

Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

More

Presentation Training
with Clients

Make every presentation more engaging and effective

More

Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

More

Social Superstars
With the Media

How to Make Your Clients' Social Media Communications Shine

More

Supercharge Your Writing
with the Media

Take your writing to a higher level

More

Supervising First Aid for Mental Health
Big Fish Balance

FAA Level 3 Award, Regulated Qualifications Framework

More

Pitching to the Media
with the Media

Get more of your stories published

More

Time Management for Remote Working
in the Office

Manage your workload from home

More

Time Management
in the Office

Manage your workload and get tasks completed on time

More

Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

More

Writing effective news releases
with the Media

Get more stories published

More