Mastering the Art of Writing
How to write almost anything
Take your writing to a new level where everything you produce is Five Point friendly. That's clear, concise, engaging, effective and memorable.
The ability to write well-crafted copy rarely comes easily. Most professional writers admit to fine-tuning many drafts before being completely happy. This workshop uses a mix of examples, exercises, discussions, tricks of the trade and feedback to show good writers how to become great ones.
How will I benefit?
You'll recognise the difference between good writing and great writing, and you'll produce the great stuff more quickly and more easily.
You'll understand how to stay on message so that your writing engages your readers from start to finish. You'll be more creative and imaginative in your writing, without losing sight of the all-important objective.
You'll create copy that makes the reader think, feel or do exactly what you wanted them to think, feel or do. And you'll find writing a more enjoyable practice and be proud of your end results.
What will I learn?
The difference between good writing and great writing
How to write almost anything
How to be a constructive critic
What words to use
Why verbs and nouns are better than adjectives and adverbs
How to find the message and stay focused
Why certain words create hidden messages
Tailor your writing
How to tailor your writing to your intended audience
Read out loud
Why reading out loud helps you turn waffle into winners
How to use ORMA, AIDA and other useful acronyms!
Different writing styles and how they affect perception
Banishing cliches to be original and effective
Who should attend?
This course is for experienced writers who want to improve their writing skills.
What else do I need to know?
This is a highly challenging course with lots of difficult writing exercises. It is perfect for experienced writers who seriously want to improve their writing. While it is not geared at any particular type of writing (i.e. press releases, features, web copy, etc.) it does cover techniques you can adapt to suit the writing of a wide range of PR tools. PR professionals new to PR and/or writing might want to consider PR Writing Skills instead.
How Big Fish Training Works
Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.
Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.
What delegates say about Mastering the Art of Writing:
The session was extremely useful and offered a good balance of interaction, advice and tips and feedback.
Very helpful -really crystallised for me the key things to think about before I embark on a writing task
Very useful, particularly around structuring and writing and how to approach different types of writing. The grammar bit was scary but useful!
It was very useful. I learned much more about business writing generally, and I'll definitely be putting what I've learned into practice.
I enjoyed the fact that it was broken up with info and activities. Also that it was tailored to what we were doing.
Very useful. Tailored to our needs.
Very useful. There are lots of basic skills covered, that, as a junior, you're not taught in PR
The course was 'hands on' rather than having the info simply presented to us. We were taught how to put the skills into practice.
Would you recommend the course to a colleague? Definitely. I feel that both junior and senior team members could benefit from this course.
Lorraine was a great presenter. Good mix of presentation and activities.