If you're spending time and budget on marketing but not supporting it with effective PR, you are losing out.
Canny marketers know that PR can make the difference between a campaign that hits its mark and gets results, and one that just sucks a load of time, money and effort down the drain.
The problem is, canny marketers are already working at 100% and can't see how to get traditional media relations and digital PR into their marketing mix without going the whole hog and paying an agency to do it for them.
This is your opportunity to:
Learning and applying these skills will elevate your results; you'll get better outcomes than ever and it will be noticed!
You'll be the authority in your organisation on PR activity and be able to advise others in the business on how best to proceed.
You'll get higher market penetration and be able to support customer acquisition in existing and new markets.
What's more, you're likely to spook your competitors, who will need to spend more money to keep up with you, whilst you get better results and a better return from all your marketing activities.
"It was a wonderful course, I definitely learnt some valuable things and Fiona and the other ladies on the course were so lovely. I will definitely let you know of any successes I have off the back of Big Fish training, and I am sure I will be asking Fiona questions for months to come haha!"
Kickstart Your PR - February 2020
This is intense and personalised training. You won't be stacked in a room, frantically taking notes which you then have to figure out how to apply in your own case. We know how difficult it is to transfer knowledge into tangible action. So this course is designed, from the ground up, to show you how to apply everything to your own situation.
You'll be part of a small group of like-minded, ambitious professionals being guided by an experienced PR practitioner who will work with you to create an online PR planner that reflects your role. No wasted time going back through your notes. You'll immediately be able to get started reaching out to the media, online influencers and industry-specific sources with content and material that they'll want to publish. And you'll have a day-by-day social media plan to support that content so that it keeps on delivering for no cost.
"We love working with Big Fish Training. They are the experts that PR pros go to because they provide a highly valuable and insightful source of information. The training is always put together extremely well and can all be put into practice straight away. My team love attending and always come away genuinely equipped to do things better. I recommend them as the experts for anyone wanting to know how to kickstart their PR"
Sarah Tokeley, Managing Director, Ranieri Communications (Technology PR agency)
One of the key benefits of this two-day workshop is that it shows you how to avoid the costly and embarrassing mistakes that are too readily made, in public, when people without digital PR training embark on an ill-thought out campaign. In fact, it's frighteningly easy to get it all wrong and lose the trust of the people you're trying to engage. PR is about reputation, after all, and the internet is littered with examples of people who've gone about it the wrong way and suffered as a result.
"We needed to carry out research into our customer base and their decision making process. Fiona provided excellent research and results. Highlighting the need to rebrand whilst also providing many new business leads. Fiona devised great ideas for obtaining media coverage alongside some well-received events, which helped in our winning a national award for A Top Ten Large Nursery."
Alec Hodson - Managing Director, The Complete Childcare Group
When you know exactly what to do and how to do it, you get seen and heard for all the right reasons. You start to become a thought-leader and you will be able to position others in your company as thought-leaders too. The right PR, just like the right marketing, engages the people you want to reach and gets them to approach you. Inbound enquiries, invitations to speak at events, and people willingly signing up to hear more from you, are the result of positive PR that you create.
"Working with Fiona has been a dream. Despite giving her a very last minute project, she pulled out all the stops to meet my deadline. This gave us the kind of publicity I have never had before and as a result I have received unprecedented interest. She is a true professional, an expert in her field and a pleasure to work with. I can't wait to work with her again on my future campaigns."
Cathy Cornish - Owner, Wild To Wonderful Garden Design
"Wow! Amazing press coverage - you've done it again Fiona! I would not hesitate to engage Fiona's services again in the future and would highly recommend them to anyone."
Sara Southey - The Southey Way
Two days to concentrate on working on your PR goals and how to make them a reality
Personal guidance from an expert in PR strategy, social media and digital media relations
A small group where you can get all your questions answered and ensure that you get what you need from the session
An online planner that you complete as you go through the two days, meaning that you bring back an action plan that backs up what you are going to do.
Comprehensive information, checklists and templates that you can use again and again to quickly create press materials that are relevant and publication-ready.
"I signed up for the Kickstart Your PR course as I was asked to take on PR within my role, and I didnâ€™t have a PR background. I was therefore keen to learn the basics to gain confidence and ultimately more coverage. I loved that the course was a small group of like-minded people, it was really informal and very interactive and we were able to share lots of ideas. Fiona was really friendly and informative and I felt comfortable asking her questions. Before the course I found I was sending out press releases and not really getting a response. I am now much more confident in my writing and I have a great structure which will help me get much better responses."
Daena - Jewellery Box
Your personal online planner is fully customisable to support you going forward and planning your next steps, quarter by quarter.
Create a printable document to share with others in your team or in the wider business so that you can demonstrate your approach.
For this two-day immersive experience, complete with your own personal action plan and professional guidance to kickstart your own PR, the investment is just £995 + VAT.
To reserve a seat at Kickstart Your PR for £995+VAT per person please complete the booking form below.