Refresh your press release writing skills
Be more successful at getting your stories published
Put aside what you're doing now and take a fresh view at press releases. Write more newsworthy headlines and opening paragraphs. Replace clichéd quotes with valuable commentary. And be more successful at getting your stories published.
Whether you've been writing press releases for months, years or decades, you've probably been pressurised into sending out a story you suspect isn't newsworthy. You might also have written umpteen "We're delighted..." quotes and been guilty of calling something "innovative", "pioneering" or "iconic" when it was simply mediocre.
This practical half-day workshop reconsiders your current approach to press releases. It helps you find more newsworthy angles to less newsworthy stories - and avoid the type of language that leaves the media confused, bored or irritated.
How will I benefit?
You'll discover why the media aren't running your clients' stories and what you need to do to get their interest. You'll tighten up those headlines, sharpen up those opening paragraphs and write quotes journalists want to use. And you'll learn how to persuade clients to provide you with newsworthy material in the first place.
What will I learn?
How to find newsworthy angles to less newsworthy stories
The 5 Ws
How to structure your release around the 'who, what, where, when, why and how' questions
How to write a headline and opening paragraph the media wants to use
How to avoid cliches and write quotes like a journalist
Who should attend?
This course is perfect for anyone looking to improve or refresh their press release writing skills.
What else do I need to know?
You'll be working right from the start, analysing press releases and determining what makes them good or bad. You'll do writing exercises and receive feedback so you can improve further. You'll need to bring a couple of examples of previous successful and not-so-successful releases plus an idea for a new release to work on during the session.
How Big Fish Training Works
Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.
Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.