Getting buy-in
Influencing and Persuading
clients
Training Overview
When you're in a communications role, you can't do it alone. You need other people to take action and to listen to your guidance, both from across your organisation and your clients.
That can often feel like an uphill struggle. This course will show you the essential steps to take to get people to listen and accept your recommendations, what to write and say to get even the most reluctant clients and stakeholders on board and how to handle obstacles with grace.
Most people approach persuasion from the wrong starting point which means they fail to have the impact they need. And there's also the fear that you're coming across as pushy, aggressive or salesy: we show you how to do it ethically, with professional credibility and in a way that benefits everyone.
How will I benefit?
You'll see how your own influencing preferences can get in the way and what to do to ensure you make the best of the way you naturally communicate. You'll learn how to get others on board with your ideas, suggestions and advice first time.
The course is highly interactive so you'll be able to see for yourself how the different influencing structures will work for your own situations and be ready to take action as soon as you finish the course. You'll be equipped with the confidence to be more successful via email, in meetings and via phone/video calls.
You'll come out knowing the three main elements to include in every persuasive communication and how avoid the pain of having to chase up endlessly or watering down your ideas significantly before they are given the go-ahead.
What will I learn?
Getting to Yes
Ways to make it much easier for people to say 'yes' to you whilst providing value
Getting People On Board
The essential structure for communicating ideas in a way that gets people on board
Handling Objections
How to handle objections with confidence and clarity
Overcoming resistance
How to work with others to get buy in and overcome resistance
Strategies for Influencing
The strategies to influence in an ethical and professional way
Motivational Communication
What motivates people to take action and how you can include that in all your communication
What Can Go Wrong
Pitfalls to avoid when persuading stakeholders to change course
Understanding Bias
Hidden psychological and communication biases that make us less effective
Who should attend?
This course is aimed at agency professionals who would like to become better at putting forward their ideas, feel more confident when suggesting or discussing strategies with their managers, cleints and colleagues, and be more engaging when persuading others to take action.
How Big Fish Training Works
Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.
Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.
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What delegates say about Getting buy-in: Influencing and Persuading
As well as being so useful, with practical techniques, I can honestly say I've not enjoyed a training day as much as this one for a very long time.
Really enjoyed the session, found the content really insightful.
Sounds good! How do I book?
- Call Emma or Tammy: 0118 958 7095
- Email: info@bigfishtraining.com
- Contact us: using the form below
