Getting buy-in: Influencing and Persuading
When you're in a communications role, you can't do it alone. You need other people to take action and to listen to your guidance, both from across your organisation and your external stakeholders. That can often feel like an uphill struggle, particularly when communications isn't necessarily their priority. This course will show you the essential steps to take to get people to listen and accept your recommendations, what to write and say to get even the most reluctant stakeholders on board and how to handle obstacles with grace. Most people approach persuasion from the wrong starting point which means they fail to have the impact they need. And there's also the fear that you're coming across as pushy, aggressive or salesy: we show you how to do it ethically, with professional credibility and in a way that benefits everyone.
How will I benefit?
You'll see how your own influencing preferences can get in the way and what to do to ensure you make the best of the way you naturally communicate. You'll learn how to get others on board with your ideas, suggestions and advice first time.
The course is highly interactive so you'll be able to see for yourself how the different influencing structures will work for your own situations and be ready to take action as soon as you finish the course. You'll be equipped with the confidence that you will be more successful via email, in meetings and on the phone/video calls.
You'll come out knowing the three main elements to include in every persuasive communication and how avoid the pain of having to chase up endlessly or watering down your ideas significantly before they are given the go-ahead.
What will I learn?
- Ways to make it much easier for people to say 'yes' to you whilst providing value
- The essential structure for communicating ideas in a way that gets people on board
- How to handle objections with confidence and clarity
- How to work with others to get buy in and overcome resistance
- The strategy to create influence in an ethical and professional way
- What motivates people to take action and how you can include that in all your communication
- Pitfalls to avoid when persuading stakeholders to change course
- Hidden psychological and communication biases that make us less effective
Who should attend?
This course is aimed at communication professionals who would like to become better at putting forward their ideas, feel more confident when suggesting or discussing strategies with their managers, colleagues, and wider stakeholders and be more engaging when persuading others to take action.
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