Practical Creativity for PR
Power up your brainstorms and boost your creativity
Great ideas are at the heart of award-winning campaigns, whether they're consumer, B2B or public information. So it can be disheartening to gather everyone for a brainstorm, only to come up with various different versions of the same old ideas.
Wouldn't it be great to have a tried-and-tested method to generate a wealth of original ideas rather than retread old ground? What if you could deploy the right way to spark creativity at speed? There's a right way and wrong way to produce ideas and this course will show you exactly what you might be missing.
This practical half-day workshop demonstrates that true creativity is a skill that can be learnt and harnessed, with some simple but crucial adaptations to the normal agency brainstorm process. Banish boring concepts and come up with something better!
How will I benefit?
You'll be able to plan, run and participate in a structured brainstorming session that produces plenty of novel ideas which can then be shortlisted, analysed for feasibility and turned into realistic actions. You'll experience the difference between a pedestrian brainstorm and one that quickly gets results. You'll discover how to rapidly select the best ideas to apply, using a formula that takes the guesswork out of evaluation.
What will I learn?
- How to prepare for a successful brainstorm
- Strategies for successful sessions
- How to engage shy or reluctant participants
- How to build on ideas and avoid missing out on a potential winner
- The formula for evaluating your ideas and making them into activiations
Who should attend?
This course is perfect for anyone who needs to come up with ideas for projects, pitches, campaigns and digital programmes as part of their work for clients.
What else do I need to know?
You'll be working on real problems, so come along with some 'live' projects and emerge with ideas you can get going on straight away.
How Big Fish Training Works
Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.
Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.
What delegates say about Practical Creativity training for PR Professionals:
I now have confidence in my ideas and how to use creative techniques in my work. I found it really useful. Thank you for your energy and answering all our q's!
So many tips. I found it very enjoyable and will definitely use this approach from now on. The engaging style and advice on tactics really helped. Thank you.
The brain storm techniques were very useful - I enjoyed the exercises and sharing thoughts with the team. I particularly appreciated the silent brainstorm.
That was so useful. It was helpful, engaging and a good use of time. I feel so much more positive about my creativity now. Come back soon!