Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

The Team

Meet The Collective: our team of experts from all walks of PR life.

Emma Ewing

Founder

The Original Big Fish

Emma has over 23 years of experience in the PR, marketing and corporate communications sector, with a career spanning in-house, government and agency. She understands the pressures involved in working with clients and the press - and thus has first-hand experience of motivating account teams in a hard-working, potentially stressful environment.

Her enthusiastic approach to every course derives from her interest in helping delegates make tangible differences to their work, whether they're creating more profitable business relationships, managing their teams more successfully or learning to pitch ideas with greater confidence.

Through her work with Big Fish Training and the PRCA, Emma has a track record of helping agencies and in-house teams identify and implement the changes and skills they need to deliver excellent results and stay talented.

The Success Guru

Sandra worked in PR and communications both agency side and in-house for over 30 years before qualifying as a business coach. An advocate of the power of coaching in helping people to find their own solutions to work challenges, she loves coaching communication professionals at all levels to help them get the best out of themselves and those they work with.

Sandra also runs our bespoke leadership development programmes at Senior Management and Board level. This is often with small fast growth agencies with an urgent need to succession plan and develop effective middle managers.

Her PR experience includes in-house roles in the private, charitable and public sectors, with 15 years at local, regional and national level in the NHS including a Board level role as Director of Communications at the National Patient Safety Agency.

Sandra Buckle

PR Training Specialist

Lorraine Forrest-Turner

PR Training Specialist

The Triple Threat

Lorraine Forrest-Turner is a copywriter at the HPS Group in Marlow as well as freelance writer and communication skills trainer.

She has worked across all sides of the PR business (journalism, consultancy, in-house and freelance) and is a Chartered Institute of Public Relations Accredited Practitioner and Trainer.

Before going into PR, Lorraine qualified in Audiology and worked with the deaf and hard-of-hearing within the NHS. She then trained in Performing Arts and has transferred these skills into her training courses. Lorraine is also the author of three published stage plays.

The Queen Of Organisation

You're going to 'meet' Lisa when you work with us. She delights in taking the pain out of logistics and loves a good spreadsheet! Her role as training co-ordinator means that she'll work with you to set up courses, liaise with delegates and do everything she can to make everything work smoothly. Talk to her about dates, start times, course delivery and much, much more.

Her previous role as an international buyer for a large retailer meant taking a detailed approach whilst jet-setting around the world. Now, you're likely to find her playing piano, working out before the day starts and making sure that everyone knows what they are doing. Everybody needs a Lisa in their lives!

Lisa Turner

Training Co-Ordinator

Tammy Barter

Client Coordinator

The Connector

Connecting people and ideas is Tammy's forte. She loves to hear from clients and colleagues about new ways to train, develop skills and get results. She's got the knack of listening to what people need and then working with everyone involved to create a solution. She keeps her ear to the ground and is always keen to spread the word about our new courses and what we're doing for clients.

Tammy's the person you call when you need a sounding board for a bright idea or some inspiration on a Monday morning. She's a buzz of energy, so it shouldn't surprise you that she puts this down to yoga and fitness. (We have a sneaking suspicion that coffee is involved at some point too!)

The Reputation Wrangler

You'll meet Fiona when you sign up to Kickstart Your PR. Her wise advice will set you spinning in the right direction. When she's not training you, Fiona can be found helping businesses gain visibility and credibility. She brings bags of experience from her role as PR strategist with PiggyGoesToMarket, the firm she founded in 2014 to help businesses stand out from the competition.

She's full of creative ideas for B2B and B2C marketers and has been cited as 'inspirational' by our delegates. Fiona's presence in our team get-togethers provides a vital combination of ideas, sense of humour and an air of calm.

Fiona Johnson

PR Training Specialist

Training Courses for PR and Comms Agencies

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All of our training courses for agency professionals

talented with clients

Be credible, effective and prevent problems

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Client Management
Talented with Clients

Improve and develop your working relationships with each client

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Social Superstars
With the Media

How to Make Your Clients' Social Media Communications Shine

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Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

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Mastering the Art Of Writing
Talented with the Media

How to write almost anything

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Presentation Training
with Clients

Make every presentation more engaging and effective

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Time Management
in the Office

Manage your workload and get tasks completed on time

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Advanced Presentation Training
with Clients

Become a captivating and effective presenter

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Writing effective news releases
with the Media

Get more stories published

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Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

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Crisis Communications
with Clients

Where do you start when it all goes wrong?

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Pitching to the Media
with the Media

Get more of your stories published

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Grammar Crammer
in the Office

Grammatical errors and how to avoid them

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Management and Leadership Training
in the Office

Get the best out of your team

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Improving Personal Communication Skills
in the Office

Make good working relationships great

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

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Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

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Practical Creativity for PR
in the Office

Power up your brainstorms and boost your creativity

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Getting Buy-In
with Clients

Influencing and Persuading

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Bespoke Leadership Coaching
in the Office

By application only

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Kickstart Your PR!
with the Media

Introduction to PR

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Time Management for Remote Working
in the Office

Manage your workload from home

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