Be better prepared
Where do you start when it all goes wrong? How do you advise your client on best practice external communications when issues strike a company and reputation is at risk? This day of practical activities will take you through everything you need to know so that you are clear on the dos and don'ts for you and your clients.
Understanding how to react with multiple stakeholders in the event of a crisis is a key PR skill. This interactive workshop covers a range of exercises and techniques to help you understand what types of issues can escalate into crises, and what to do when that happens. Providing useful guidance on pre-planning before a crisis happens, you'll leave the course feeling confident that you know what steps to take in a crisis situation.
How will I benefit?
A crisis can strike at any time and forewarned is forearmed. On completion of this course you will understand the different types of crisis and how they can impact a wide range of stakeholders. Through practical exercises, you will learn how to develop initial statements and Q&A, and then study what happens next.
You'll study the lifecycle of a crisis and experience the "extended crisis" where additional issues occur that you might have to deal with. By examining real-life examples, you will understand best practice and also take a look at what not to do. Delegates leave the course saying that they can see how solid crisis management principles remain the same, regardless of the industry or individual circumstance, leaving them better prepared to plan in advance of, and deal with crises as they break.
What will I learn?
- How to define a crisis and the different forms of crisis
- Who is impacted in the event of a crisis
- How to draw up a process to deal with a crisis
- How to plan a crisis response team
- Media, social media and customer communication
- Stakeholder and internal communications
- How to run a crisis audit for your clients
- Developing best practice messaging in the event of a crisis
- How to avoid backtracking as a situation changes
- How to learn from crisis situations
Who should attend?
This course is for all account handlers who need to help their clients navigate successfully through a crisis.
What else do I need to know?
The course is based on many years of working in PR, both within agencies and as a client. Drawing on real-life examples, the course leader will give unique insight into how crises unfold, and how to deal with them, along with plenty of examples of where people didn't get it quite right!
How Big Fish Training Works
Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.
Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.
What delegates say about Crisis Communications for PR Professionals:
Very useful - good to be tested in a practical way and much more helpful than learning theory alone. Lots of practical examples made it memorable and easier to absorb crisis best practice.
The client crisis comms section was particularly useful. Emma was a good trainer - to the point, engaging and knowledgeable.
It was a very useful session! Being in a mock crisis comms environment will help me prepare if/when one is to occur. I enjoyed learning about the procedures we should have in place in the case of a crisis. Seeing how these procedures would work in a real situation has helped me to prepare how I would need to respond if something were to happen. Emma is a good coach and kept everyone engaged.
Very useful, practical examples were a great way of exercising the theory of crisis comms (even though it was a bit emotional!)
The session was extremely enlightening, particularly in relation to dealing with internal crises. I enjoyed the role play situation and scenarios as it brought the situations to life.
An extremely useful necessary session. I loved the energy, examples and interactivity.
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