Media Training for PR Professionals
Get media ready and deliver your message with confidence and impact
the
media
Training Overview
This highly practical media training session helps participants build confidence, clarity and credibility when representing their organisation in the media. Through expert coaching, real-time filmed interviews and practical feedback, participants will learn how to stay calm under pressure, craft compelling messages, and deliver them with impact across a range of media formats.
Far from a one-size-fits-all session, this training is tailored to reflect the experience level, sector and likely interview scenarios of each group. Participants leave with transferable skills enabling them to craft sharper messaging, stronger performance skills, and a clear understanding of how to turn media opportunities into reputation-enhancing moments.
How will I benefit?
Gain confidence in front of cameras, journalists and microphones.
Learn how to shape and control your narrative - even under pressure.
Get expert, real-time feedback and coaching to sharpen your delivery. - Understand how to adapt your message for different formats (live, recorded, print, radio, online).
Know what to do when the unexpected happens-and how to recover fast.
What will I learn?
Preparation
How to prepare for a media interview and understand how journalists operate
Impact & Authority
What makes a great spokesperson (with examples from the real world)
Three Pillars
The three pillars of persuasive communication
Confidence
Techniques for confident delivery - managing body language, intonation and nerves.
Handling pressure
Strategies for handling tough questions or hostile interviews.
Shine on camera
Interview practice on camera with live coaching and group feedback.
Who should attend?
Anyone who speaks to the media on behalf of their organisation, or who may be called upon to do so - from PR and communications professionals to leaders, founders, technical experts or spokespeople. Ideal for a comms professional or spokesperson who is new to media interviews or experienced speakers who want to brush up their skills and presence for reputation-shaping opportunities.
How it works
This course blends expert instruction with live, on-camera practice and interactive feedback. Sessions are fully tailored to the experience and needs of participants, with pre-session input gathered to ensure realistic interview scenarios. Practical exercises are supported by discussion and proven techniques to help each participant leave with skills they can put into practice straight away.
Sounds good! How do I book?
- Call Emma: 0118 958 7095
- Email: info@bigfishtraining.com
- Contact us: using the form below
