Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

When Reality Meets Sci-Fi: What Stephen King learned about the Power of Storytelling

Master storyteller Stephen King will never forget where he was the day he learned the Russians had put Sputnik into orbit.

What Stephen King learned about the Power of Storytelling

It was October 1957 and the ten year-old King was a young science-fiction fan whose voracious appetite for fantasy and action was being regularly satisfied by a string of sensational Hollywood movies on the subject of alien invasion.

That day, as usual, he was attending a Saturday matinee in the only movie theatre in a small town in Connecticut, New England, watching aliens wreak havoc in the special-effects extravaganza Earth vs. the Flying Saucers. But just as the invaders were mounting their attack on Washington DC in the final reel, the screen went dark. The theatre was silent for a moment as the manager solemnly walked to the front of the auditorium and announced in a trembling voice the devastating news that America had lost the first leg in the Race for Space. The Russians had beaten them to it.

He understood the influential power of storytelling in the real worldLooking back, the author of Carrie and The Green Mile doesn't believe the Russians traumatised him into a lifetime of horror fanaticism. What was significant about that moment in his young life was that he suddenly recognised the parallels between fantasy fiction - in this case the existential threat of the unknown - and current events. He understood the influential power of storytelling in the real world.

As a writer, analogy and simile are useful mechanisms for explaining concepts. You might say, when explaining the influence of cinema in Cold War America, that the relentless fictional alien invasions in the Fifties were cultivating a fear of the unknown, a sense of paranoia that could easily be manipulated into a real world xenophobia which the government of the day could twist into justification for its foreign and domestic policies.

Whilst an analogy is quickly forgotten, a story lingers in the memoryHowever, whilst an analogy is quickly forgotten, a story lingers in the memory. A few moments ago, you probably didn't know where Stephen King was the day Sputnik went into orbit, but you do now and I'm willing to bet you'll still remember it in a week.

That is the power of storytelling. Put it to good use in your own writing. And remember that stories are strong stuff, so try not to scare the willies out of people.

Training Courses for PR and Comms Agencies

show all

All of our training courses for agency professionals

talented with clients

Be credible, effective and prevent problems

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Client Management
Talented with Clients

Improve and develop your working relationships with each client

More

Social Superstars
With the Media

How to Make Your Clients' Social Media Communications Shine

More

Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

More

Mastering the Art Of Writing
Talented with the Media

How to write almost anything

More

Presentation Training
with Clients

Make every presentation more engaging and effective

More

Time Management
in the Office

Manage your workload and get tasks completed on time

More

Advanced Presentation Training
with Clients

Become a captivating and effective presenter

More

Writing effective news releases
with the Media

Get more stories published

More

Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

More

Crisis Communications
with Clients

Where do you start when it all goes wrong?

More

Pitching to the Media
with the Media

Get more of your stories published

More

Grammar Crammer
in the Office

Grammatical errors and how to avoid them

More

Management and Leadership Training
in the Office

Get the best out of your team

More

Improving Personal Communication Skills
in the Office

Make good working relationships great

More

Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

More

Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

More

Practical Creativity for PR
in the Office

Power up your brainstorms and boost your creativity

More

Getting Buy-In
with Clients

Influencing and Persuading

More

Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

More

Supercharge Your Writing
with the Media

Take your writing to a higher level

More

Bespoke Leadership Coaching
in the Office

By application only

More

Kickstart Your PR!
with the Media

Introduction to PR

More

Time Management for Remote Working
in the Office

Manage your workload from home

More

Bite-Sized Leadership Coaching
in the Office

Rapid coaching conversations

More

Professional Impact and Presence
with Clients

Stop being overlooked

More