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Two-day intensive public relations workshop

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Give Yourself the Gift of Reflection

I love our industry but life in the PR, comms and marketing world can sometimes feel rather like being on a treadmill without being able to reach the controls: running as hard as we can at a speed dictated by someone else, but feeling like we are getting nowhere.

Give Yourself the Gift of Reflection

take a break and take controlWe are always waiting for someone else to turn the speed down, tell us we've reached our goal and reward us accordingly with a promotion, pay rise or even just a "thank you for your hard work".

It's time to stop the treadmill, take a break and take control of your own career. Forge your own path that leads to where you want to go.

"I'm Too Busy"

If I had a pound for every delegate that said this, I'd have retired years ago! But - gosh - it's true, isn't it? We are all so busy. There is very little time allocated to constructive conversation around career progression. Objectives are typically a bit woolly. Appraisals are often less a meeting of minds, and more of a joust between two people with very different perspectives:

"I need people to step up and take responsibility."

"But I want to step up and no one is giving me the opportunity to do so."

make more time for reflecting on what has gone wellIf you want to make those opportunities for yourself, a good place to start is with this list of ten career management questions. My advice would be to think about those at the beginning of every calendar year, and in advance of any formal appraisal or review meeting.

But what else can help you to feel like the master of your own destiny?

PR, comms and marketing people need to make more time for reflecting on what has gone well. But we rarely do. Being - by nature - good problem-solvers, we graft, achieve a good result, and immediately move on to the next job or project without pausing to reflect on what we've done well.

And yet we tend to be very good at post-mortems. Hours are spent analysing why we didn't win a pitch, or why our sales team doesn't feel supported in the right way.

I'd argue that, unless we take a moment to properly reflect on the positives, to consciously notice what we've done well, work out why it went well and knowingly repeat that behaviour, we do ourselves a serious disservice.

Give Yourself the Gift of Reflection

start to build evidence of your own progressionHalf an hour a month is time we can all find, no matter how hectic our schedules. It's just a question of prioritising our own personal development over the other demands on our time.

So diarise it now. When the time comes, make yourself a coffee, find a quiet spot and ask yourself the following questions.

  1. What have I done well?
  2. What do I need to do more of?
  3. What do I need to do less of?
  4. What conversations am I having? (Think about who they are with, whether they are the right people and what those people are interested in.)

Note down the answers and look back at them next month, and you will start to build evidence of your own progression and a business case for advancement. After all, if you don't reflect or recognise your own progress, is it really fair to ask someone else to do it for you?

One final point: this is not a selfish act, even though it may feel like it at first. In fact, this process of regular self-reflection will also benefit the organisation you work for, whatever your job title or level of experience.

Training Courses for PR and Comms Agencies

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All of our training courses for agency professionals

talented with clients

Be credible, effective and prevent problems

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Manage time, people and campaigns with ease

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Writing and pitching stories that get noticed
Client Management
Talented with Clients

Improve and develop your working relationships with each client

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Social Superstars
With the Media

How to Make Your Clients' Social Media Communications Shine

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Confidence and Assertiveness
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Say what you mean, professionally and directly

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Mastering the Art Of Writing
Talented with the Media

How to write almost anything

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Make every presentation more engaging and effective

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Time Management
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Manage your workload and get tasks completed on time

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Advanced Presentation Training
with Clients

Become a captivating and effective presenter

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Writing effective news releases
with the Media

Get more stories published

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Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

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Crisis Communications
with Clients

Where do you start when it all goes wrong?

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Pitching to the Media
with the Media

Get more of your stories published

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Grammar Crammer
in the Office

Grammatical errors and how to avoid them

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Management and Leadership Training
in the Office

Get the best out of your team

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Improving Personal Communication Skills
in the Office

Make good working relationships great

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

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Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

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Practical Creativity for PR
in the Office

Power up your brainstorms and boost your creativity

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Getting Buy-In
with Clients

Influencing and Persuading

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Bespoke Leadership Coaching
in the Office

By application only

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Kickstart Your PR!
with the Media

Introduction to PR

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Time Management for Remote Working
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Manage your workload from home

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