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When Reality Meets Sci-Fi: What Stephen King learned about the Power of Storytelling

Posted by Emma Ewing on 12th December 2020

Master storyteller Stephen King will never forget where he was the day he learned the Russians had put Sputnik into orbit. It was October 1957 and the ten year-old King was a young science-fiction fan whose voracious appetite for fantasy and action was being regularly satisfied by a string of sensational Hollywood movies on the subject of alien invasion.

Effective Employee Engagement Is Really About Great Management

Posted by Sandra Buckle on 20th September 2020

What do we mean when we talk about employee engagement? It's certainly a current buzz phrase and we are often asked, "Tell us the secret - give us your top tips". But the reality is, you don't get the best out of people with organisational level gestures - for what really matters to people is the way in which they are made to feel about their job day to day. This all comes down to great management.

Will overcoming imposter syndrome turn me into the Hulk?

Posted by Emma Ewing on 6th August 2020

The short answer, is no. But let's break it down. Many people I speak to are actually fearful of overcoming imposter syndrome, because they "don't want to turn into a bit of a dick". Where does that come from?

Anatomy of a crisis - Tackling the Covid crisis with the right dose of realism and optimism

Posted by Emma Ewing on 8th July 2020

"We've realised that it's ok to say to the team that we don't have all the answers right now. They're not children," declared the comms director I interviewed for my next piece in my "Anatomy of a Crisis" series.

Anatomy of a crisis - Why Covid19 hasn't changed anything for one comms director

Posted by Emma Ewing on 3rd June 2020

My next interviewee in this series is a comms specialist with several different hats. With a focus on innovation technology, Chris* divides the week by working in-house for a large tech corporate and looking after the marketing and communications for a number of innovation projects across the UK that are funded by public and private sector finance.

Anatomy of a crisis - how one internal comms function has adapted for Covid19

Posted by Emma Ewing on 19th May 2020

I'm pleased to publish the second in my series of interviews with comms directors, focusing on internal comms. My interviewee, Sam*, works for a large UK-based corporate. Part of the corporate communications team, Sam has responsibility for the internal comms for a divisional MD.

Anatomy of a crisis - How Covid19 unfolded for one UK-based comms director

Posted by Emma Ewing on 5th May 2020

In the UK, we're entering week seven of lockdown. For many organisations, the initial first wave of the Covid19 crisis has passed, and people have settled into some sort of "new normal". I've had some fascinating conversations with people at the comms coalface over the past few weeks.

Techniques for Dealing With Imposter Syndrome - Part 2

Posted by Emma Ewing on 15th March 2020

I'm on a bit of a mission to tackle imposter syndrome in the PR and marketing industry. Why? Partly because I suffer from it, but also because it's so harmful and restricting to our industry.

Techniques for Dealing With Imposter Syndrome - Part 1

Posted by Emma Ewing on 18th February 2020

"No one can make you feel inferior without your consent," - Eleanor Roosevelt Isn’t that the truth? I love to apply this quote to imposter syndrome. If you can accept that the feeling of inferiority comes from the inside, then it follows that you can overcome it from the inside, too.

How to Find the Source of Your Imposter Syndrome

Posted by Emma Ewing on 4th February 2020

There was an incredible response to the photo I posted on LinkedIn last week that alluded to my own struggles with imposter syndrome. Let me tell you, it’s way more common than you might imagine. Even the people you meet who seem outwardly confident probably worry privately about being outed as some sort of fraud.

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