Book Now: AI Training Courses for PR Professionals, July 2026
For the first time, booking has now opened for two live online training courses helping PR & comms professionals get up to speed on the skills that are transforming our industry.
The AI for Executives course is perfect for junior comms professionals who want to work faster and more confidently. And for senior decision-makers, the AI for Managers & Directors course demonstrates the strategic use of AI across campaign planning, messaging development and stakeholder analysis.
This is a rare opportunity to book individual places instead booking of an in-house training course for a whole team.
For more details and to book online, read on.
AI for Account Managers & Directors
Wednesday 8th July 2026
9.30am to 1pm
£249 + VAT = £298.80
This session covers strategic AI use across campaign planning, messaging, stakeholder analysis and workflow management. Client conversations around AI policy and disclosure, governance considerations, and how to integrate AI into team workflows responsibly. How to ensure that your teams are using AI to produce high-quality work, not generic output that needs lots of reworking.
AI for Account Execs
Tuesday 7th July 2026
9.30am to 1pm
£249 + VAT = £298.80
Perfect for Account Execs who want to work faster and more confidently. We cover effective prompting, research shortcuts, and using AI to support press releases, pitches, client emails and content, alongside an honest look at where the human touch is still very much needed so that work is client-ready and high-quality.
These interactive, practical AI training sessions from Big Fish Training are led by Michael MacLennan, founder of Comms With AI, who has over 15 years of strategic communications experience and a Machine Learning & AI certification from Imperial College,. Crucially, he's actively building and testing AI tools for comms teams right now. These courses are highly practical, with hands-on demonstrations of what really works for PR & comms teams and plenty of opportunity to ask questions and get involved.
How Big Fish Training Works
Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.
Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.
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