Articles

Useful career tips and suggestions for building your skills in the industry.

How do you create an atmosphere of Trust?

Posted by Helen Isacke on 30th September 2014

Trust is a core value for many people, transcending through all contexts of life; at home, socially and at work. But what does the word Trust mean to you? For me, in terms of trusting other people, it is the reliance on the integrity of a person to deliver on a promise, consistently, demonstrated through their behaviour, or ability to perform a particular task.

Why Cameron and Suarez need to learn to say "won't" rather than "can't"

Posted by on 26th June 2014

In a week in which David Cameron has been rebuked by Mr Justice Saunders for talking about Andy Coulson before the trial had ended and Luis Suarez is condemned for allegedly biting Giorgio Chiellini, I'm reminded of the benefits of saying "won't" rather than "can't".

Ten ways to beat writer's block

Posted by Lorraine Forrest-Turner on 9th June 2014

Even the best of writers experience writer's block from time to time when they cannot think of anything to write - or they ditch what they have written believing it to be 'rubbish'. So here are ten ways that could help you beat the dreaded ailment.

Why 'to do' lists don't work... as well as 'done' lists

Posted by Lorraine Forrest-Turner on 15th April 2014

I'm a very sad person. I love ticking things off my 'to do' list. I love it so much that I actually add things to my list after I've done them just so I can tick them off. It turns out that I'm not alone in this self reward behaviour. There's something in the satisfaction of ticking things off (or, in my case, putting a wavy line through) that makes us feel in control of our workloads and good about our achievements.

"If your dog does a poo, please put it in a bin."

Posted by Lorraine Forrest-Turner on 7th February 2014

Have you ever wondered why we often meet people we recognise but can't figure out who they are? Sometimes it's even people we know pretty well, but we still can't remember how we know them. I call it the 'out of context syndrome'..

Is something broken when it won't stop working?

Posted by Lorraine Forrest-Turner on 15th January 2014

My washing machine is broken. It washes, it drains, it spins and the clothes come out clean. So what's the problem? It takes far too long to do it! Until recently, my washing machine had various cycle options, including the so-called 'quick wash' (which took the best part of an hour), the 'normal wash' (over two hours) and the 'if you've got nothing else to do with your life wash'. Now my 'quick wash' takes so long I have to do an emergency 'stop and drain' if I want to keep my sanity. But what has all of this got to do with PR?

Black Friday? It makes you want to Laugh Out Loud

Posted by Lorraine Forrest-Turner on 5th December 2013

When I first saw the words 'Black Friday' in an email from Amazon last week I immediately thought of 'Black Wednesday' (16 September 1992 when the UK pulled out of the ERM) and other equally 'Bad Days' in history. Several 'salemails' later I worked out that 'Black Friday' is yet another import from our US cousins - as if we need any encouragement to spend money this time of year. But it did get me thinking about language and how we use it in PR.

Stand up for what you believe in

Posted by Lorraine Forrest-Turner on 29th November 2013

I'd like to think that I'm relatively open-minded and willing to embrace change in business (you can feel a 'but' coming on, can't you?) but there is one old rule I refuse to bend on - I insist on standing up when presenting. Sitting down might feel more comfortable but effective presenting isn't about feeling comfortable; it's about persuading a group of people to agree with you. And if you're not prepared to stand up for what you believe, why should anyone else?

Why on earth do PR consultants want to learn to be more assertive?

Posted by Emma Ewing on 26th November 2013

One of the things I enjoy about being a trainer is that I occasionally get to send myself off for training. It's fun to swap tips, share knowledge and meet people who have a similar obsession with whiteboards. On one such recent course we were chatting about what we'd been up to the previous week. One of the courses I'd given was 'Becoming Assertive for PR Consultants'. On hearing that, one of our little group almost choked on his coffee as he gasped: "Why on earth do PR consultants want to learn to be more assertive?"

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