Help! I've Been Asked to Write a Blog
The non-comms professional's guide to online writing
Feel confident writing a blog post. Know how to engage an online audience. And write that killer LinkedIn article like a pro.
Unless you've worked as a journalist, copywriter or press officer, being asked to write an article for your organisation's website, intranet or LinkedIn page can make you feel baffled, frustrated and overwhelmed.
Where do you start? What do you say? And why are you writing the piece anyway?
Many organisations now expect everyone to contribute to online content. Whether it's a short news story for the intranet, an article for the blog or a service page for the website, writing for online audiences needs a totally different approach to other forms of writing.
How will I benefit?
You'll understand what makes writing for online audiences different to other forms of writing. You'll learn tips and techniques to ensure your online writing is clear, concise and engaging. And you'll feel more confident about tackling articles, blog posts, news stories and web pages.
What will I learn?
- Why and how people read online content
- How to adapt your writing to suit a distracted audience
- Why getting the message right is more important than knowing your subject well
- How to turn your expert knowledge into an engaging online article
- What makes a news story different to a blog post
- How to write a killer LinkedIn article that people will read and share
- The importance of objective and structure when planning your writing
- Best practice examples from professional writers and comms experts
- How to write links, quotes, subheads and captions that make online writing easy to read and share
Who should attend?
Anyone working in a non-PR, marketing, advertising or communications role who needs to write engaging copy for the intranet, website or other online platforms.
What else do I need to know?
You'll be working with both your ideas and stories as well as generic examples. You should bring an idea for a new story, article or web page you need to write - or a story, article or web page you wrote recently but aren't happy with. You might also want to bring a laptop if you prefer not to write with pen and paper.