Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Help! I've Been Asked to Write a Blog

The non-comms professional's guide to online writing

with
the
media
talented
experience
1
Full Day
Max. Delegates

Training Overview

Feel confident writing a blog post. Know how to engage an online audience. And write that killer LinkedIn article like a pro.

Unless you've worked as a journalist, copywriter or press officer, being asked to write an article for your organisation's website, intranet or LinkedIn page can make you feel baffled, frustrated and overwhelmed.

Where do you start? What do you say? And why are you writing the piece anyway?

Many organisations now expect everyone to contribute to online content. Whether it's a short news story for the intranet, an article for the blog or a service page for the website, writing for online audiences needs a totally different approach to other forms of writing.

How will I benefit?

You'll understand what makes writing for online audiences different to other forms of writing. You'll learn tips and techniques to ensure your online writing is clear, concise and engaging. And you'll feel more confident about tackling articles, blog posts, news stories and web pages.

What will I learn?

  • Why and how people read online content
  • How to adapt your writing to suit a distracted audience
  • Why getting the message right is more important than knowing your subject well
  • How to turn your expert knowledge into an engaging online article
  • What makes a news story different to a blog post
  • How to write a killer LinkedIn article that people will read and share
  • The importance of objective and structure when planning your writing
  • Best practice examples from professional writers and comms experts
  • How to write links, quotes, subheads and captions that make online writing easy to read and share

Who should attend?

Anyone working in a non-PR, marketing, advertising or communications role who needs to write engaging copy for the intranet, website or other online platforms.

What else do I need to know?

You'll be working with both your ideas and stories as well as generic examples. You should bring an idea for a new story, article or web page you need to write - or a story, article or web page you wrote recently but aren't happy with. You might also want to bring a laptop if you prefer not to write with pen and paper.

Sounds good! How do I book?

Training Courses for In-House Communications Professionals

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All of our training courses for in-house comms professionals

talented with audiences

Be credible and effective when presenting and persuading

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Social Superstars
With the Media

How to Make Social Media Communications Shine

More

Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

More

Mastering the Art of Writing
in the Office

How to write almost anything

More

Presentation Training for In-House Comms
with Audiences

Make every presentation more engaging and effective

More

Time Management
in the Office

Manage your workload and get tasks completed on time

More

Advanced Presentation Training
with Audiences

Become a captivating and effective presenter

More

Writing effective news releases
with the Media

Get more stories published

More

Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

More

Crisis Communications
with Audiences

Where do you start when it all goes wrong?

More

Selling In Stories to the Media
with the Media

Get more of your stories published

More

Grammar Crammer
in the Office

Grammatical errors and how to avoid them

More

Management and Leadership Training
in the Office

Get the best out of your team

More

Improving Personal Communication Skills
in the Office

Make good working relationships great

More

Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

More

Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

More

Practical Creativity
in the Office

Power up your ideas and boost your inventiveness

More

Help! I've Been Asked to Write a Blog
with the Media

The complete guide to online writing

More

Getting Buy-In
with Audiences

Influencing and Persuading

More

Supercharge Your Writing
with the Media

Take your writing to a higher level

More

Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

More