Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Crisis Communications

Be better prepared

with
audiences
talented
experience
0.5
Half Day
Max. Delegates

Training Overview

Where do you start when it all goes wrong? What is best practice when issues strike a company and reputation is at risk? This day of practical activities will take you through everything you need to know so that you are clear on the dos and don'ts for you and your organisation.

Understanding how to react with multiple stakeholders in the event of a crisis is a key PR skill. This interactive workshop covers a range of exercises and techniques to help you understand what types of issues can escalate into crises, and what to do when that happens. Providing useful guidance on pre-planning before a crisis happens, you'll leave the course feeling confident that you know what steps to take in a crisis situation.

How will I benefit?

A crisis can strike at any time and forewarned is forearmed. On completion of this course you will understand the different types of crisis and how they can impact a wide range of stakeholders. Through practical exercises, you will learn how to develop initial statements and Q&A, and then study what happens next.

You'll study the lifecycle of a crisis and experience the "extended crisis" where additional issues occur that you might have to deal with. By examining real-life examples, you will understand best practice and also take a look at what not to do. Delegates leave the course saying that they can see how solid crisis management principles remain the same, regardless of the industry or individual circumstance, leaving them better prepared to plan in advance of, and deal with crises as they break.

What will I learn?

  • How to define a crisis and the different forms of crisis
  • Who is impacted in the event of a crisis
  • How to draw up a process to deal with a crisis
  • How to plan a crisis response team
  • Media, social media and customer communication
  • Stakeholder and internal communications
  • How to run a crisis audit
  • Developing best practice messaging in the event of a crisis
  • How to avoid backtracking as a situation changes
  • How to learn from crisis situations

Who should attend?

This course is for in-house communication teams who will be on the frontline when a crisis hits.

What else do I need to know?

The course is based on many years of working in PR, both within agencies and in-house. Drawing on real-life examples, the course leader will give unique insight into how crises unfold, and how to deal with them, along with plenty of examples of where people didn't get it quite right!

What delegates say about Crisis Communications for in-House Comms Professionals:

Very useful - good to be tested in a practical way and much more helpful than learning theory alone. Lots of practical examples made it memorable and easier to absorb crisis best practice.

July

2018

July

2018

The client crisis comms section was particularly useful. Emma was a good trainer - to the point, engaging and knowledgeable.

It was a very useful session! Being in a mock crisis comms environment will help me prepare if/when one is to occur. I enjoyed learning about the procedures we should have in place in the case of a crisis. Seeing how these procedures would work in a real situation has helped me to prepare how I would need to respond if something were to happen. Emma is a good coach and kept everyone engaged.

July

2018

July

2018

Very useful, practical examples were a great way of exercising the theory of crisis comms (even though it was a bit emotional!)

The session was extremely enlightening, particularly in relation to dealing with internal crises. I enjoyed the role play situation and scenarios as it brought the situations to life.

July

2018

July

2018

An extremely useful necessary session. I loved the energy, examples and interactivity.

Sounds good! How do I book?

Training Courses for In-House Communications Professionals

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All of our training courses for in-house comms professionals

talented with audiences

Be credible and effective when presenting and persuading

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Social Superstars
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How to Make Social Media Communications Shine

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Confidence and Assertiveness
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Say what you mean, professionally and directly

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Mastering the Art of Writing
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How to write almost anything

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Presentation Training for In-House Comms
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Make every presentation more engaging and effective

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in the Office

Manage your workload and get tasks completed on time

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Advanced Presentation Training
with Audiences

Become a captivating and effective presenter

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Writing effective news releases
with the Media

Get more stories published

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Becoming a Manager
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Incorporate great management techniques into your daily life

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Crisis Communications
with Audiences

Where do you start when it all goes wrong?

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Selling In Stories to the Media
with the Media

Get more of your stories published

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Grammar Crammer
in the Office

Grammatical errors and how to avoid them

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Management and Leadership Training
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Get the best out of your team

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Improving Personal Communication Skills
in the Office

Make good working relationships great

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

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Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

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Practical Creativity
in the Office

Power up your ideas and boost your inventiveness

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Help! I've Been Asked to Write a Blog
with the Media

The complete guide to online writing

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Getting Buy-In
with Audiences

Influencing and Persuading

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Time Management for Remote Working
in the Office

Manage your workload from home

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