Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Writing Compelling PR Content

Make your writing effective, engaging and shareable

with
the
media
talented
experience
1
Full Day
Max. Delegates

Training Overview

Feel more confident in your ability to write online articles, press releases, and blog posts. Know how to structure different media pieces correctly. And make sure your message is loud and clear in everything you write.

Working in a busy comms or marketing department, you'll be constantly switching from writing stories, press releases and opinion pieces to blogs posts, social media posts and comments. Each has its own rules, style and structure.

This course will help you understand the difference between the different types of content and show you how to plan and write them with originality and flair so that people will want to read and engage.

How will I benefit?

You'll take a fresh look at your approach to connecting with your audience so you'll be able to make what you write more effective, engaging and shareable. You'll tailor your writing to different audiences, platforms and messages. And you'll feel more confident in your ability to tackle any story.

What will I learn?

  • How to adapt your writing for different audiences and media
  • The anatomy of press releases and news stories
  • How to make blog posts, features and articles compelling
  • How to construct strong headlines, opening paragraphs and conclusions
  • How to find and write good stories
  • The six W questions and how to use them
  • Foolproof ways to plan, draft and edit your media writing
  • The role of structure in writing different types of content
  • How to write a social media post to promote an online news story or article

Who should attend?

This course is for anyone new to writing a variety of PR materials or anyone wanting to refresh their media writing skills.

What else do I need to know?

This workshop is totally hands-on. You'll be writing from the start and taking part in plenty of activities that will help you hone your skills and inspire you to create engaging content. Please bring along one or two ideas for a story and watch it take shape as the course unfolds.

How Big Fish Training Works

Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.

Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.

Read More

What delegates say about Writing Compelling Content for PR Professionals:

I found it very useful. I used the comments straight away to draft an email and I could see it wasa lot stronger.

September

2018

September

2018

Lorraine made the session interesting and seemed to enjoy helping us and giving us tips which made the sessions fun. Keep up the good work. I'd love to do your grammar lesson.

I enjoyed the exercises. It enables you to get feedback as soon as you write a letter, press release etc. The feedback was very useful.

September

2018

Sounds good! How do I book?

Training Courses for In-House Communications Professionals

show all

All of our training courses for in-house comms professionals

talented with audiences

Be credible and effective when presenting and persuading

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Social Superstars
With the Media

How to Make Social Media Communications Shine

More

Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

More

Mastering the Art of Writing
in the Office

How to write almost anything

More

Presentation Training for In-House Comms
with Audiences

Make every presentation more engaging and effective

More

Time Management
in the Office

Manage your workload and get tasks completed on time

More

Advanced Presentation Training
with Audiences

Become a captivating and effective presenter

More

Writing effective news releases
with the Media

Get more stories published

More

Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

More

Crisis Communications
with Audiences

Where do you start when it all goes wrong?

More

Selling In Stories to the Media
with the Media

Get more of your stories published

More

Grammar Crammer
in the Office

Grammatical errors and how to avoid them

More

Management and Leadership Training
in the Office

Get the best out of your team

More

Improving Personal Communication Skills
in the Office

Make good working relationships great

More

Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

More

Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

More

Practical Creativity
in the Office

Power up your ideas and boost your inventiveness

More

Help! I've Been Asked to Write a Blog
with the Media

The complete guide to online writing

More

Getting Buy-In
with Audiences

Influencing and Persuading

More

Supercharge Your Writing
with the Media

Take your writing to a higher level

More

Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

More