Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Social Superstars

How to Make Social Media Communications Shine

with
Media
talented
experience
1
Full Day
Max. Delegates

Training Overview

Social media is the fastest and most cost-effective way of communicating with your audiences. But to get it working to its maximum potential your channels need bags of personality and purpose.

This workshop demonstrates how to achieve that by developing a campaign that is audience-centric, has a distinctive tone of voice and is integrated with the rest of the communications mix.

We all know how fast-moving social media is, so this workshop also gives you an understanding of the latest trends, plus practical tools and ideas to get the most out of your campaigns.

How will I benefit?

Social media needs to be seen as a strategically important channel for brand communications. This course will help you develop the toolset to understand the nuances of social media, ask the right questions, then develop and run a programme that maximises its impact.

What will I learn?

  • The good, bad and ugly sides of social media
  • The four key principles for social media excellence
  • Getting on top of the megatrends affecting social media
  • Under the hood of Facebook, Twitter, LinkedIn and Instagram to understand how they work for your clients
  • A strategic approach to social media and getting it right from day one
  • Setting up social media channels and optimising performance
  • Essential elements to build audiences' personas
  • Practical tips to bring your social media channels to life with video and visual content
  • How to create a trending hashtag
  • How to manage social media at an event
  • How to engage with influencers
  • What you need to do to get stakeholders on board
  • The essentials for using paid to amplify campaigns
  • Key steps to managing a crisis online
  • What social listening is and how to deploy it

Who should attend?

Social Superstars is ideal for anyone who has a wider communications strategy which includes planning, managing or actively running social media channels. It assumes you have some experience of social media and brand communications as this is not suitable for complete beginners.

What else do I need to know?

This course is a blend of strategy and practical guidance. You will be helped to overcome your daily challenges and obstacles, so there'll be hands-on exercises and plenty of opportunities for discussion. Bring a laptop or tablet and examples of social media content that you love.

The course is delivered by an industry expert who became one of the first wave of PR professionals to specialise in this new arena for B2B clients.

He has introduced digital communications offerings at three agencies since then,most recently at Harvard where he established the creative and digital engagement practice, which became an award-winning 20+ strong division.

Course Details

Full-day course, or delivered via two half-day sessions. Delivered to teams, around 5-10 people.

Sounds good! How do I book?

Training Courses for In-House Communications Professionals

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All of our training courses for in-house comms professionals

talented with audiences

Be credible and effective when presenting and persuading

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Social Superstars
With the Media

How to Make Social Media Communications Shine

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Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

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Mastering the Art of Writing
in the Office

How to write almost anything

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Presentation Training for In-House Comms
with Audiences

Make every presentation more engaging and effective

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Time Management
in the Office

Manage your workload and get tasks completed on time

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Advanced Presentation Training
with Audiences

Become a captivating and effective presenter

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Writing effective news releases
with the Media

Get more stories published

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Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

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Crisis Communications
with Audiences

Where do you start when it all goes wrong?

More

Selling In Stories to the Media
with the Media

Get more of your stories published

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Grammar Crammer
in the Office

Grammatical errors and how to avoid them

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Management and Leadership Training
in the Office

Get the best out of your team

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Improving Personal Communication Skills
in the Office

Make good working relationships great

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

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Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

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Practical Creativity
in the Office

Power up your ideas and boost your inventiveness

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Help! I've Been Asked to Write a Blog
with the Media

The complete guide to online writing

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Getting Buy-In
with Audiences

Influencing and Persuading

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

More