Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Refresh your press release writing skills

Be more successful at getting your stories published

with
the
media
talented
experience
0.5
Half Day
Max. Delegates

Training Overview

Put aside what you're doing now and take a fresh view at press releases. Write more newsworthy headlines and opening paragraphs. Replace clichéd quotes with valuable commentary. And be more successful at getting your stories published.

Whether you've been writing press releases for months, years or decades, you've probably been pressurised into sending out a story you suspect isn't newsworthy. You might also have written umpteen "We're delighted..." quotes and been guilty of calling something "innovative", "pioneering" or "iconic" when it was simply mediocre.

This practical half-day workshop reconsiders your current approach to press releases. It helps you find more newsworthy angles to less newsworthy stories - and avoid the type of language that leaves the media confused, bored or irritated.

How will I benefit?

You'll discover why the media aren't running your stories and what you need to do to get their interest. You'll tighten up those headlines, sharpen up those opening paragraphs and write quotes journalists want to use. And you'll learn how to persuade others in your organisation to provide you with newsworthy material in the first place.

What will I learn?

  • How to find newsworthy angles to less newsworthy stories
  • How to structure your release around the 'who, what, where, when, why and how' questions
  • How to write a headline and opening paragraph the media wants to use
  • How to avoid cliched and write quotes like a journalist

Who should attend?

This course is perfect for anyone looking to improve or refresh their press release writing skills.

What else do I need to know?

You'll be working right from the start, analysing press releases and determining what makes them good or bad. You'll do writing exercises and receive feedback so you can improve further. You'll need to bring a couple of examples of previous successful and not-so-successful releases plus an idea for a new release to work on during the session.

Sounds good! How do I book?

Training Courses for In-House Communications Professionals

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All of our training courses for in-house comms professionals

talented with audiences

Be credible and effective when presenting and persuading

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Social Superstars
With the Media

How to Make Social Media Communications Shine

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Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

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Mastering the Art of Writing
in the Office

How to write almost anything

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Presentation Training for In-House Comms
with Audiences

Make every presentation more engaging and effective

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Time Management
in the Office

Manage your workload and get tasks completed on time

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Advanced Presentation Training
with Audiences

Become a captivating and effective presenter

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Writing effective news releases
with the Media

Get more stories published

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Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

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Crisis Communications
with Audiences

Where do you start when it all goes wrong?

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Selling In Stories to the Media
with the Media

Get more of your stories published

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Grammar Crammer
in the Office

Grammatical errors and how to avoid them

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Management and Leadership Training
in the Office

Get the best out of your team

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Improving Personal Communication Skills
in the Office

Make good working relationships great

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

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Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

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Practical Creativity
in the Office

Power up your ideas and boost your inventiveness

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Help! I've Been Asked to Write a Blog
with the Media

The complete guide to online writing

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Getting Buy-In
with Audiences

Influencing and Persuading

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Time Management for Remote Working
in the Office

Manage your workload from home

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Bite-Sized Leadership Coaching
in the Office

Rapid coaching conversations

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