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Career-transforming training for agency professionals that add value to your business by developing individual strengths and filling the skills gap.

Training for in-house communications professionals

Media Training for agencies, in-house and stakeholders

Selling in Stories to the Media

Get more of your stories published

with
the
media
talented
experience
1
Full Day
Max. Delegates

Training Overview

Never dread picking up the phone to a journalist again! Feel confident in the stories you're offering, use different communication methods appropriately and see a big improvement in your pitching success.

While it's a crucial part of a PR professional's job, it's often the part few feel happy doing. This interactive course shows you what makes a good story, how to find the right outlets and angles, why journalists often respond negatively, how to look and sound confident and how to get more of your stories published.

How will I benefit?

You'll learn what works and what doesn't by doing, listening and observing. You'll work on a number of different stories, finding the right media for them and adapting the angle to suit the audience.

You'll get a chance to 'play' the journalist and see it from his/her point of view and you'll learn how to use Twitter and email effectively. You'll leave the course with lots of ideas you can put into practice right away and you'll look forward to, not dread, the next time you have a story to sell in.

What will I learn?

  • What makes a good story
  • How to construct a story for maximum appeal
  • How to find and approach the right media target
  • How to tailor stories to an audiences
  • Using different communication tools, including Twitter
  • Common problems of selling in and how to deal with them
  • Compiling the 'full package', including photos and research
  • How to deal with journalists confidently
  • Handling awkward questions and knock-backs

Who should attend?

This course is for anyone who wants to get more coverage by selling in stories to online and print.

What else do I need to know?

You'll be working right from the start, preparing stories, practising techniques and getting involved in role plays to underpin the theory. Expect to give and receive lots of feedback so you can learn from the other delegates too. You will be given story scenarios but it is a good idea to bring one or two specific ideas of your own too.

Sounds good! How do I book?

Training Courses for In-House Communications Professionals

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All of our training courses for in-house comms professionals

talented with audiences

Be credible and effective when presenting and persuading

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Social Superstars
With the Media

How to Make Social Media Communications Shine

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Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

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Mastering the Art of Writing
in the Office

How to write almost anything

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Presentation Training for In-House Comms
with Audiences

Make every presentation more engaging and effective

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Time Management
in the Office

Manage your workload and get tasks completed on time

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Advanced Presentation Training
with Audiences

Become a captivating and effective presenter

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Writing effective news releases
with the Media

Get more stories published

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Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

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Crisis Communications
with Audiences

Where do you start when it all goes wrong?

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Selling In Stories to the Media
with the Media

Get more of your stories published

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Grammar Crammer
in the Office

Grammatical errors and how to avoid them

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Management and Leadership Training
in the Office

Get the best out of your team

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Improving Personal Communication Skills
in the Office

Make good working relationships great

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

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Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

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Practical Creativity
in the Office

Power up your ideas and boost your inventiveness

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Help! I've Been Asked to Write a Blog
with the Media

The complete guide to online writing

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Getting Buy-In
with Audiences

Influencing and Persuading

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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