Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Getting buy-in: Influencing and Persuading

Learn to get others on board with your ideas and advice first time

Full Day
Max. Delegates

Training Overview

Social media is the fastest and most cost-effective way of communicating with your audiences. But to get it working to its maximum potential your channels need bags of personality and purpose.

This workshop demonstrates how to achieve that by developing acampaign that is audience-centric, has a distinctive tone of voice and is integrated with the rest of the communications mix.

We all know how fast-moving social media is, so this workshop also gives you an understanding of the latest trends, plus practical tools and ideas to get the most out of your campaigns.

How will I benefit?

Social media needs to be seen as a strategically important channel for brand communications. This course will help you develop the toolset to understand the nuances of social media, ask the right questions, then develop and run a programme that maximises its impact.

What will I learn?

  • Ways to make it much easier for people to say 'yes' to you
  • The essential structure for communicating ideas to get people on board
  • How to handle objections with confidence and clarity
  • How to work with others to get buy in and overcome resistance
  • The strategy to create influence in an ethical and professional way
  • Tried and tested ways to get people to take action
  • Pitfalls to avoid when persuading stakeholders to change course
  • Hidden psychological and communication biases that make us less effective

Who should attend?

Social Superstars is ideal for anyone who has a wider communications strategy which includes planning, managing or actively running social media channels. It assumes you have some experience of social media and brand communications as this is not suitable for complete beginners.

What else do I need to know?

This course is a blend of strategy and practical guidance. You will be helped to overcome your daily challenges and obstacles, so there'll be hands-on exercises and plenty of opportunities for discussion. Bring a laptop or tablet and examples of social media content that you love.

The course is delivered by an industry expert who became one of the first wave of PR professionals to specialise in this new arena for B2B clients.

He has introduced digital communications offerings at three agencies since then, most recently at Harvard where he established the creative and digital engagement practice, which became an award-winning 20+ strong division.

Course Details

Full-day course, or delivered via two half-day sessions. Delivered to teams, around 5-10 people.

How Big Fish Training Works

Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.

Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.

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What delegates say about Getting buy-in: Influencing and Persuading:

As well as being so useful, with practical techniques, I can honestly say I've not enjoyed a training day as much as this one for a very long time.

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Sounds good! How do I book?

Training Courses for In-House Communications Professionals

show all

All of our training courses for in-house comms professionals

talented with audiences

Be credible and effective when presenting and persuading

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed
Social Superstars
With the Media

How to Make Social Media Communications Shine


Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly


Mastering the Art of Writing
in the Office

How to write almost anything


Presentation Training for In-House Comms
with Audiences

Make every presentation more engaging and effective


Time Management
in the Office

Manage your workload and get tasks completed on time


Advanced Presentation Training
with Audiences

Become a captivating and effective presenter


Writing effective news releases
with the Media

Get more stories published


Becoming a Manager
in the Office

Incorporate great management techniques into your daily life


Crisis Communications
with Audiences

Where do you start when it all goes wrong?


Selling In Stories to the Media
with the Media

Get more of your stories published


Grammar Crammer
in the Office

Grammatical errors and how to avoid them


Management and Leadership Training
in the Office

Get the best out of your team


Improving Personal Communication Skills
in the Office

Make good working relationships great


Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing


Refresh your press release writing skills
with the Media

Be more successful at getting your stories published


Practical Creativity
in the Office

Power up your ideas and boost your inventiveness


Help! I've Been Asked to Write a Blog
with the Media

The complete guide to online writing


Getting Buy-In
with Audiences

Influencing and Persuading


Supercharge Your Writing
with the Media

Take your writing to a higher level


Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable


Time Management for Remote Working
in the Office

Manage your workload from home


Bite-Sized Leadership Coaching
in the Office

Rapid coaching conversations


Professional Impact and Presence
with Audiences

Stop being overlooked