AI Resources
For PR Professionals
AI moves at a ridiculous pace and it can be easy to miss out on new capabilities and use cases. One way to stay current is to follow experts who share updates. You’ve probably already got a few favourites so here is our list of people to consider. You’ll find them all on LinkedIn as well as their own pages.
Michael MacLennan
Communications & AI
Communications and marketing specialist behind Comms With AI and Big Fish Training partner.
Our very own Michael MacLennan! A useful source of approachable examples, tools and lessons from the front line of AI and communications work. What you're probably going to appreciate is his generous approach: when he creates a solution he also shares all of his foundational work - the prompts, the dead-ends and the data. Reading his newsletter is like getting an AI masterclass each time.
AI governance specialist, author and trainer who helps organisations adopt AI responsibly through clear project structures and accountability.
Emanuela brings a valuable perspective on risk, governance and making AI work in real organisational settings. Her heartland is project management so it was natural for her to create the AI Project Governance Framework which has many transferable points for PR and Comms organisations. She's a whirlwind of productivity and has even written a novel about AI: The Last Barista of Norwich.
Emanuela Giangregorio
AI governance
Stephen Waddington
UK PR & AI
UK PR practitioner, researcher and author writing about how AI is changing communications work, skills and professional standards.
No list on PR/comms is complete without Stephen! His book AI for Public Relations, co-edited with Ben Verinder, is a practical guide to putting AI into PR and communications practice; he also edited #PRstack, on AI tools for PR and marketing.
International communications leader and writer who curates AI, media and PR developments.
Follow his weekly WednesdAI newsletter for a thoughtful filtered round-up of AI and communications developments, including AI search, measurement and workplace change.
David Gallagher
AI, PR & reputation
Nina Schick
Generative AI & trust
British author and commentator on generative AI, deepfakes and the changing information environment.
Essential for helping comms people to think about the implications that synthetic media and misinformation have on reputation and public trust.
Former founder of the UK Government's AI function and an authority on AI implementation.
Strong on public-sector transformation, policy and what it takes to deploy AI at scale.
Dr Laura Gilbert CBE
Public-sector AI
Stuart Bruce
UK PR & innovation
Veteran UK PR and public-affairs adviser focused on innovation and better ways for communications teams to work.
Good for strategic communications thinking and the wider industry response to AI. Always an interesting read and has thoughtful takes that feel more considered than many.
UK-based analyst and founder of Exponential View, examining how AI affects business and society.
Excellent senior-level analysis of AI's business, economic and policy implications. We can sometimes get siloed into 'just comms' thinking. Azeem's viewpoint is helpful in widening those horizons.
Azeem Azhar
AI strategy & society
Ethan Mollick
AI & future of work
Wharton professor studying how people, teams and managers can use AI effectively.
Clear, evidence-informed writing on using AI at work while retaining human judgement.
Global risk, crisis and emergency communication consultant; past president of the International Public Relations Association (IPRA).
A book to read: Philippe Borremans is a specialist in crisis communications and in particular epidemic and pandemic preparedness. He is the author of Mastering Crisis Communication with ChatGPT and was a special guest on one of our free webinars in 2023, where he talked us through how to utilise ChatGPT in a crisis.
Philippe Borremans
RiskComms LLC
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