 |
Planning and Managing a PR Campaign
by Anne Gregory
Vital step-by-step guide through every stage of a PR campaign.
Buy it!
|
 |
Press Here! Managing the Media for Free Publicity
by Annie Gurton
Introducing readers to the journalist's agenda, this text explains how to turn your product pitch into a newsworthy story, whether you are looking for coverage in print, TV or radio. "Press Here! is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press - from TV journalist to local newspaper reporter. Packed with useful tips and techniques, it should prove an invaluable tool for anyone who has to work with the press.
Buy it!
|
 |
Public Relations for Marketing Professionals
by Roger Haywood and Steve Cuthbert
Eminently practical, Public Relations for Marketing Professionals provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.
Buy it!
|
 |
Fish!
by Stephen C. Lundin
Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the storyline and prescriptions - such as "Choose Your Attitude", "Make Their Day" and "Be Present" - downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here.
Buy it!
|
 |
Public Relations Handbook
by Alison Theaker
"The Public Relations Handbook" combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, consumer groups and cause related marketing including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC.
Buy it!
|
 |
Edward de Bono's Super Mind Pack II
Intended for business men and women as an aid to producing effective business strategy, this pack contains dozens of thought-provoking and enjoyable games. It is a step-by-step course in thinking for doing. It could also be an enjoyable thinking tool for families and schools. The pack contains a 96-page book "Thinking for Action".
Buy it!
|
 |
Effective Writing Skills for Public Relations
by John Foster
As well as advice on the basic principles of grammar, the volume includes guidance on developing and policing a house style; handling headlines and captions; the basics of a press release; speech writing; ensuring readability; and public speaking.
Buy it!
|
 |
Public Relations Techniques That Work
by Jim Dunn
This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations.
Buy it!
|
 |
Managing Public Relations by Grunig & Hunt
The definitive textbook on public relations management and techniques, emphasising decision-making and evaluation.
Buy it!
|
 |
Marketing Communications by Paul Smith
Marketing Communications is designed to be dipped into when you need a particular question answered rather than read from cover to cover. It's accessible and uses familiar campaigns (such as the Variety club gold heart) to illustrate all the steps to marketing for the millennium.
Buy it!
|
To find out more about Big Fish Training or to book a course, please call Heather Lomax on: 0118 958 7095.
