Talented with the Media

Selling in Stories to the Media

Get More of Your Stories Published

Successful Story Pitching

Training Overview

Never dread picking up the phone to a journalist again! Feel confident in the stories you're offering, use different communication methods appropriately and see a big improvement in your pitching success.

While it's a crucial part of a PR professional's job, it's often the part few feel happy doing. This interactive course shows you what makes a good story, how to find the right outlets and angles, why journalists often respond negatively, how to look and sound confident and how to get more of your stories published.

Selling in stories to the media for PR Professionals

How will I benefit?

You'll learn what works and what doesn't by doing, listening and observing. You'll work on a number of different stories, finding the right media for them and adapting the angle to suit the audience.

You'll get a chance to 'play' the journalist and see it from his/her point of view and you'll learn how to use Twitter and email effectively. You'll leave the course with lots of ideas you can put into practice right away and you'll look forward to, not dread, the next time you pick up the phone to a journalist.

What will I learn?

What makes a good story
How to construct a story for maximum appeal
How to find and approach the right media target
How to tailor stories to an audiences
Using different communication tools, including Twitter
Common problems of selling in and how to deal with them
Compiling the 'full package', including photos and research
How to deal with journalists confidently
Handling awkward questions and knock-backs

Who should attend?

PR account executives and managers who want to improve their selling-in skills

What else do I need to know?

You'll be working right from the start, preparing stories, practising techniques and getting involved in role plays to underpin the theory. Expect to give and receive lots of feedback so you can learn from the other delegates too. You will be given story scenarios but it is a good idea to bring one or two specific ideas of your own too.

Sounds good! How do I book?

Call Emma: 0118 958 7095

Email: info@bigfishtraining.com

Contact us: using the form below

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To enquire about PR Training: Selling in Stories to the Media please complete the form below.

Training Courses for PR Professionals

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