Talented with the Media

Mastering the
art of writing

How to write almost anything

Mastering the art of writing for PR

Training Overview

Take your writing to a new level where everything you produce is Five Point friendly. That's clear, concise, engaging, effective and memorable.

The ability to write well-crafted copy rarely comes easily. Most professional writers admit to fine-tuning many drafts before being completely happy. This workshop uses a mix of examples, exercises, discussions, tricks of the trade and feedback to show good writers how to become great ones.

Mastering the art of writing for PR Professionals

How will I benefit?

You'll recognise the difference between good writing and great writing, and you'll produce the great stuff more quickly and more easily.

You'll understand how to stay on message so that your writing engages your readers from start to finish. You'll be more creative and imaginative in your writing, without losing sight of the all-important objective.

You'll create copy that makes the reader think, feel or do exactly what you wanted them to think, feel or do. And you'll find writing a more enjoyable practice and be proud of your end results.

What will I learn?

The difference between good writing and great writing
How to write almost anything
How to be a constructive critic
Why verbs and nouns are better than adjectives and adverbs
How to find the message and stay focused
Why certain words create hidden messages
How to tailor your writing to your intended audience
Why reading out loud helps you turn waffle into winners
How to use ORMA, AIDA and other useful acronyms!
Different writing styles and how they affect perception
Banishing clichés to be original and effective

Who should attend?

This course is for experienced writers who want to improve their writing skills.

What else do I need to know?

This is a highly challenging course with lots of difficult writing exercises. It is perfect for experienced writers who seriously want to improve their writing. While it is not geared at any particular type of writing (i.e. press releases, features, web copy, etc.) it does cover techniques you can adapt to suit the writing of a wide range of PR tools. PR professionals new to PR and/or writing might want to consider PR Writing Skills instead.

Sounds good! How do I book?

Call Nick: 0777 625 8366

Call Emma: 0118 958 7095

Email: info@bigfishtraining.com

Contact us: using the form below

Book Now

To enquire about Mastering the art of writing for PR Professionals please complete the form below.

Training Courses for PR Professionals

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