| Offering Value-Added Services
Who is it for?
Anyone who is considering providing extra services to clients but is not sure of the best way to approach it. Account managers and directors who want to extend their current PR offering to existing clients and need to understand how to sell and manage value-added services.
What will I get out of it?
With its emphasis on practical techniques and sound analytical methods, this course will allow you to review your current client base systematically and establish what additional services will be valuable to your clients.
PR consultants can be wary of up-selling to clients, so we cover effective ways to encourage buying discussions, present commercial options and close the sale, without compromising the consultant's existing relationship with the client.
Once the client understands the benefits of the additional services, the agency needs to be able to implement and run the new programmes. This course covers the practicalities of running the following services:
- Analyst Relations
- Speaker Bureau
- Messaging and Positioning
- Event Management
- Sponsorship management
We keep course sizes small to enable delegates to get tailored advice and help with real-life clients. This means that you can be confident of leaving the course with ideas and plans that relate directly to your current business position.
Duration: 1 day.
Drop us a line to find out when the next course is on: info@bigfishtraining.com
