Who is it for?
Anyone who is responsible for ensuring that the PR agency employed by his/her company achieves the desired results. Anyone who liases with a PR agency on a regular basis, or is about to hire one. Anyone who has to judge marketing success. The workshop is based around the needs of marcoms/marketing managers and their directors.

What will I get out of it?
This workshop gets to the heart of achieving results through your PR agency. We explore how to set challenging objectives that really work, what to expect from a PR agency, and how to measure results.

Using course leaders with an agency background we take you through how to monitor performance, tell-tale signs of a stale account team and what to look do if your agency doesn’t measure up. We look at preventing stagnant PR strategy and ways to ensure continued creativity, motivation and, above all, activity.

We discuss ways - using real-life case studies - of securing top management buy-in for the marketing and PR process, leveraging the support of the sales team, and merchandising your successes throughout the company (including internationally).

You’ll leave the workshop with renewed insight into the agency/client relationship and a template for good working practice that will enable you to achieve even better results for your business.

Drop us a line to find out when the next course is on: info@bigfishtraining.com