Who is it for?
Account managers and directors who want to quickly assimilate formal planning techniques for campaign management, both for existing accounts and new business.

What will I get out of it?
You will gain an overview of methods for building comprehensive strategies for new and existing clients. You will discover, through practical exercises, how to refine your current techniques and add value to the client programme.

Topics covered include: getting the right brief, setting objectives, taking a communications audit, finding the bigger picture, creative techniques for stagnant accounts, linking strategy to tactics, budget-setting, monitoring a campaign, and results measurement.

Drop us a line to find out when the next course is on: info@bigfishtraining.com